Are you looking to improve the visibility of your business in search engines? Then you probably know that you should use search engine optimisation to increase your organic rankings. But the problem is that there are plenty of ways to go about SEO. With a plethora of different techniques, it can be difficult to know where and how to start. This is particularly true for business owners who are only about to get their feet wet in online marketing. This resource aims to help you set up an effective SEO campaign, one that will help grow your business.
Start With On-Page SEO
It’s important to understand that SEO techniques can be categorised as either on-page or off-page. Any SEO campaign must start with the former. This is because off-page techniques may prove ineffective if the on-page elements of the website are not well-optimized. Your first order of action is to take a look at the overall structure of the website. Are the category pages well-organized? Do the URL structures contain the target keywords? Are there any error pages?
Answering these questions is crucial to ensuring that your on-page SEO is on point. Far too many webmasters put very little thought into how their websites are structured, thinking that it is all about building backlinks. But the on-page elements of your website also play a critical role in your search engine rankings. So make certain that you start with this strategy, enabling your off-page strategies to be even more effective once you get to that point.
Use High Converting Keywords
Keyword research has come a long way. It seems just a few years ago when all you had to do was stuff your content with your target keywords. But Google has long since improved their search algorithms, and they now penalise websites that provide nothing of value to their users. This entails a shift in your keyword research strategy. Instead of going for search terms that receive the highest number of monthly searches, it can be more effective to target keywords that show strong buyer intent.
Google itself has praised the value of search intent for many years. Essentially, these keywords are used by consumers who are deeper into the sales process. In most cases, they enter long-tail keywords, as they look for more specific information to back up their purchasing decision. By incorporating these search terms in your content, you have a better chance of appearing on the front page and raking in a lot of targeted traffic. Not to mention, long-tail keywords typically have lower competition compared to keywords with the highest monthly search volume, making it easier to get on the first page.
Get Relevant And Contextual Backlinks
Without a doubt, backlinks remain an integral part of Google’s search algorithm. Many SEO experts believe that links are still the most influential ranking factor, prompting many webmasters to focus on off-page techniques in an attempt to rank quickly. However, building links the wrong way can do more harm than good. It’s important to set up a safe and effective link getting strategy, one that will help you reach the top position and hold on to your rankings for the long term.
Contextual links are what you should aim for. Blog and forum comments, social bookmarks and other types of low-quality backlinks can still help with diversifying your overall link profile. But if you really want enormous ranking power, you should aim to get contextual links from authoritative and relevant sources. These may be hard to come by (that is why they are so valuable), especially if your business is new. But by building relationships with fellow webmasters, you should be able to obtain the kind of links that will blast your business website to the top of the search listings.
You might notice that the tips mentioned here aren’t particularly new. There’s a good reason for this: The basics of SEO remains largely the same, despite all the algorithms released by Google. Their quality guidelines still talk about providing content that offers real value to readers, which is why you must put a great deal of effort into publishing high quality and unique blog posts. Remember that your goal is to be viewed as the authority in your niche. This can only be done by offering informative and valuable content to your visitors and continuously employing SEO techniques to keep you ranking above your competitors.